Saturday, May 31, 2014

May 31 - Cold Turkey

Today’s movie is a comedy with a scene that happens on May 31. I hope you will enjoy this film and watch it tonight.

COLD TURKEY                

Merwin Wren proposes that the tobacco industry offer a town $25 million dollars to quit smoking for 30 days, to create goodwill a la the way the Nobel Peace Prize improved Alfred Nobel’s image, in the certainty that no town can do it. The town of Eagle Rock, Iowa is in the financial dumps because the local air base was closed. Colonel Galloway tells Mayor Wappler and local minister Rev. Brooks that the town needs to improve its industrial, social and educational facilities to get the base re-opened. They of course don’t have the money. Rev. Brooks wants to be re-assigned to Dearborn, Michigan, but his bishop won’t until things improve in Eagle Rock. When they hear about the offer there is a lot of opposition, but some people see the potential to get money for the town. Rev. Brooks becomes the cheerleader for the plan, even though his wife is a secret smoker. Rev Brooks starts smoking again to force a few holdouts to agree to sign the non-smoking pledge. On the last day, May 31, 1971 [31:29 to 44:52] Dr. Proctor is blackmailed into signing the pledge by the threat of foreclosure. The town’s “man-about-town”, Mr. Stopworth is sent out of town for the month. The members of a John Birch society clone agree to sign the pledge if they can enforce compliance. Eagle Rock gets everybody to sign up at the last minute. The tobacco executives are upset at this. Mayor Wappler and his wife start fighting the day the ban begins. All kinds of nuts start descending on the town. Wren goes to Eagle Rock and the smokers start going nuts without smokes. Rev. Brooks becomes a sex fiend with his wife to try and get over not smoking. Tempers flare in the town. Dr. Proctor almost cracks. Newscasters Walter Chronic, David Chetly and Hugh Upson arrive in Eagle Rock. The town starts to profit from billboards and selling souvenirs to the tourists who visit the town. The town council starts fighting over how to spend the money before they even have  the money. On the last night, a citizen proposes dividing the money equally among the town’s citizens. Wren pays to set the town clock ahead and drops cigarettes on the crowd. Dr. Proctor and Wren get accidentally shot. They get the money and the president shows up. The polluting Mercury missile factory moves to the town . 

This is a very dry social humor kind of movie but I do like it. It is full of biting satire that pokes fun at just about everything and everybody. Consumerism, hypocrisy, greed and even TV commercials and news anchors are deftly satirized.

At 22:29 the non-smoking pledge says the non-smoking period will start “beginning at midnight, June 1”.

Screenplay – Norman Lear and William Price Fox

Producer - Norman Lear                       

Director - Norman Lear    

Runtime – 1 hour 39 minutes    

Released - February 19, 1971  

Starring –

Dick Van Dyke as Rev. Clayton Brooks
Pippa Scott as Natalie Brooks
Bob Newhart as Merwin Wren
Vincent Gardenia as Mayor Wappler
Jean Stapleton as Mrs. Wappler
Tom Poston as Mr. Stopworth
M. Emmet Walsh as    Art


Copyright by Ivan Walters 2014



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